Digital Marketing is the use of the internet, social media, search engines, email, and online platforms to promote products or services and connect with customers.
Search Engine Marketing (SEM / PPC)
Paid ads on Google (Google Ads, Pay-Per-Click).
Social Media Marketing (SMM)
Promoting on Facebook, Instagram, LinkedIn, Twitter, etc. Paid ads + organic posts
Content Marketing
Blogs, articles, videos, infographics to attract and educate customers.
Email Marketing
Sending newsletters, offers, and updates directly to customer inbox.
Affiliate Marketing
Commission-based promotion through affiliates or influencers